Morton, one of the company founders, grew up in a family involved
with network marketing and health products. He helped his parents run a business from their home and watched all types of products brought to market: water purifiers,
vitamin C & E, aloe vera, and many others. Growing up in this type of environment,
Joe was used to trying all sorts of herbs, medicinal
plants, and phytoceuticals. He was always on the lookout for
new and interesting things.
While eating at a local cafe in Southeast Asia, a fruit was
brought out to him for dessert. The taste was exquisite...
sweet and a slight bit tart. Through inquiries first at the
cafe and later at the local markets, he discovered that this
most delicious fruit was called, "Mangosteen" or as the natives
called it, "Queen of Fruits."
Joe launched into a search for more information on this fruit. Apparently it had a long history of folklore remedies, and the delicious center was revered for its taste. Even Queen Victoria
declared the mangosteen her favorite fruit during one of her
Joe was very excited at this discovery and immediately called
some of his family and close colleagues. He asked them to
find out anything they could on the mangosteen. They learned of its abundant source of xanthones, and looked around for mangosteen products on the market.
How could it be that this wonderful
tasting fruit, with such a rich supply of xanthones and nutrients, was still so unknown to most of
the world? How come there weren't a myriad of mangosteen
products already on the market? The answer was... SOMEONE HAD
TO BE THE LEADER!
That someone is XanGo™!
How it All Began
how Joe Morton came upon the
mangosteen and the exciting things he
discovered as he explored this ancient fruit. This is the story of the beginnings of XanGo.